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A response to Jennifer’s Body as Senior Designer at PLDN.
18 March 2020 12:05pm
I saw Jennifer’s Body in 2009 as a 14-year-old girl and, if I’m honest, I can’t say I thought much of it. So it’s interesting to see it emerge 10 years later, tune-changed from “trashy B-movie” to “scathingly sharp rape-revenge fantasy” and “feminist cult film”. In the wake of Hollywood A-listers wearing black, the numerous feminist acceptance speeches and the sweeping ‘me too’ movement, it would appear that what was considered to be trash in 2009 is incredibly ‘on the nose’ today.
The female screenwriter and director of Diablo Cody and Karyn Kusama claim they create ‘Jennifer’s body’ for young women, a film about friendship, oppression and sexuality. However billboards of Megan fox in a school skirt unsurprising caught the eye of more teenage boys than girls. As designers, we aim to deliver what the client wants and for the branding to accurately reflect the product. So we had a go at recreating the Jennifer’s Body poster.
After looking at the marketing of Jennifer’s body, I widened my search to discover if other films had used sexualised women to advertise, which lead to the recreation of the American Beauty and Pulp Fiction posters.