Reed.co.uk - Love Mondays
Reed is the UK’s no. 1 job site with over 7 million job seekers utilising the platform for new career opportunities.
Objectives/brief
Refresh and refine Reed.co.uk's 'Love Mondays' campaign and help to empower people to search for their perfect job and encourage them to Love Mondays.
"Our core aim here was to create an engaging asset that worked across a plethora of channels for the campaign."
"I love the fact that our final design brings that human personality into the logo, I think that’s what helps it resonate"
Our Approach
We hosted several strategy and planning sessions with Reed’s in-house design team ahead of concept, to ensure we were meeting the creative requirements that would help this campaign scale going forward. Our main task was to find something that worked across print, digital and ooh marketing assets just as well as it does on a static poster. We developed motion graphics and animations to support the fantastic work created by the advertising teams and rolled this branding out through social media channels for their Instagram campaign.
Deliverables
Concept / Branding / Logo Design / Animation / Print Collateral / Final output and implementation