Paradise

The agency for entertaining brands.

London, United Kingdom
Founded: 2014
Staff: 14
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Skills

Content Agency
Branding
Advertising
Content Creation
Social & Content Strategy
Design Agency
Branded Film
Clients
BBC
Grey Goose
BBC Three
be at one
Disney UK
Funkin Cocktails
Galderma
IMG
ITV
Jack Wills

and 11 more

Sector Experience

Entertainment
Music & entertainment
TV
Consumer & retail
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Reed.co.uk - Love Mondays

by Amber van de Sande

Reed is the UK’s no. 1 job site with over 7 million job seekers utilising the platform for new career opportunities.

Objectives/brief

Refresh and refine Reed.co.uk's 'Love Mondays' campaign and help to empower people to search for their perfect job and encourage them to Love Mondays.

"Our core aim here was to create an engaging asset that worked across a plethora of channels for the campaign."

~Luke Jekyll, Marketing Manager

"I love the fact that our final design brings that human personality into the logo, I think that’s what helps it resonate"

~Nick Jekyll, Creative Director

Our Approach

We hosted several strategy and planning sessions with Reed’s in-house design team ahead of concept, to ensure we were meeting the creative requirements that would help this campaign scale going forward. Our main task was to find something that worked across print, digital and ooh marketing assets just as well as it does on a static poster. We developed motion graphics and animations to support the fantastic work created by the advertising teams and rolled this branding out through social media channels for their Instagram campaign.

Deliverables

Concept / Branding / Logo Design / Animation / Print Collateral / Final output and implementation

Tags

Story creation
Story Telling
Brand Activation
Brand Advertising Creative
Brand Promotion
Brand / Advertising
Content Creation

Clients

reed.co.uk