NASS Festival - Lily Allen announcement
by Luke Jekyll
Paradise partnered with the live entertainment specialists Vision Nine to reveal the festivals third headliner Lily Allen. Given the content and nature of the event - the team commissioned street artist Zabou to spray Lily's face in an undisclosed skatepark in the UK. The agency created a minute-long social promo teasing parts of the mural artwork with board tricks and a skater's journey to the park as a narrative. Lily's vocal comes into play as the creative reaches its climax and the full mural of Lily's face is revealed. The content also reveals Octavian and Public Enemy via additional creative towards the end of the video.