Weezy: Rebrand and OOH campaign by Otherway
London-based design and advertising studio Otherway, rebrand and relaunch Weezy, the new online supermarket that delivers groceries in 15 minutes. The new look aims to set Weezy apart from the competition by borrowing from the traditional world of grocery.
The new brand is being relaunched across London with an entertaining digital and advertising campaign focused on the new proposition ‘What you want, when you need it’.
The new brand world is inspired by the nostalgia of traditional grocery stores. The logo mark is a nod towards handwritten sign writing. The brand shapes are taken from traditional A-boards, price labels and point of sale. The colours of the brand also ignore the rules of technology branding - they’re muted yet still eye catching. The packaging has gone plastic free and the new bags are what you expect from your local grocer rather than an online supermarket.
The new advertising campaigns brings an entertaining, personable tone to the heart of the brand. Placing human insight in the work to give Weezy a real sense of being an independent shop. The campaign will seen across Central London in local outdoor posters.
Launched in July 2020, Weezy is on a mission to change the way the world shops, pioneering first mile logistics to redefine the way people get their groceries. The business founded by Alec Dent and Kristof Van Beveren the company is growing quickly having raised £1m in pre-seed funding followed by a further £20m series A in July this year.