Joules Design a Welly App - Creatively empowering users

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Engineering a fun, interactive tool to increase brand awareness and engage customers

Joules wanted to inspire audiences to engage with the brand. Ideating a competition centred on Joules’ hero product - wellies - we created the #jouleswellydesign app - an incentivised and entertaining tool for users of all digital abilities. The app was built to be highly flexible, allowing Joules to reskin for future campaigns.

Expectations were smashed; Joules reported achieving nearly 50% of the four-month target set in four weeks alone, with huge social participation and national press coverage.

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