Opinium

We help our clients harness the power of insight to build, grow, promote and make strategic business decisions.

London, United Kingdom
Founded: 2007
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Skills
Market Research
Online Research
Consumer Research
Insight
Consumer Insight
Measurement and insight
Insights and Strategy
B2C Market Research
thought leadership
Insight and Research

and 3 more

Clients
Deloitte
Unilever
PepsiCo
Barclays
Pernod Ricard
The Guardian
Fidelity
Sainsbury's
Estee lauder
Santander

and 10 more

Sector Experience
Automotive
Business to Business
Charity
FMCG
Food & Drink
Professional Services
Retail
Technology
Financial services
Healthcare & pharma

and 2 more

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Understanding the away from home breakfast consumption occasion

by Emily Dickinson

The Need

A global snacks manufacturer wanted to understand the role fruit juice plays in the breakfast occasion in the UK, and more importantly understanding the needs of the business traveller at breakfast.

Our Approach

Opinium used it’s shopper journey analytical approach of See, Understand, Feel.

See – a large scale nat rep quant study to highlight current consumer wide breakfast consumption & occasion trends

Understand – a targeted study amongst business travellers to understand their specific needs & behaviour

Feel – “Pop up” online community amongst business travellers to give depth of understanding and bring this key consumer group directly into the boardroom

The Outcome

Clear recommendations were given highlighting the opportunity for both the brand owner and hotels with business travellers at the breakfast occasion. Evidence was also provided on consumption occasions that the business shouldn’t focus marketing investment on whilst identifying new growth opportunities.

Tags

Research
breakfast
analytical
business
Quantitative Research
Pop-ups
online

Clients

A global snacks manufacturer