Opinium

We help our clients harness the power of insight to build, grow, promote and make strategic business decisions.

London, United Kingdom
Founded: 2007
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Skills
Market Research
Online Research
Consumer Research
Insight
Consumer Insight
Measurement and insight
Insights and Strategy
B2C Market Research
thought leadership
Insight and Research

and 3 more

Clients
Deloitte
Unilever
PepsiCo
Barclays
Pernod Ricard
The Guardian
Fidelity
Sainsbury's
Estee lauder
Santander

and 10 more

Sector Experience
Automotive
Business to Business
Charity
FMCG
Food & Drink
Professional Services
Retail
Technology
Financial services
Healthcare & pharma

and 2 more

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Helping to launch a Challenger Bank

by Emily Dickinson

The Need

To provide a business case and evidence to the FCA that the business proposition was viable to help them secure a banking licence, as well as to inform the client’s marketing and product proposition strategy.

Our Approach

Qualitative focus groups and a U&A to identify consumers savings needs, current and future behaviour, using driver analysis to identify the drivers of satisfaction amongst savings providers.

Gabor Granger to identify optimal demand curves for various levels of savings interest rates. Concept testing to identify appeal and messaging of the proposed product propositions. Chaid analysis to identify key target segments and drivers of purchase.

The Outcome

We identified key segments of customers who would be receptive to a new savings bank.

Loyalty bonus schemes and high interest rates were a key opportunity for a new savings entrant given the current climate. The concepts tested received mixed reviews and our research was used by their marketing teams to further shape their final offering.

Tags

Research
bank
business
Marketing
product proposition strategy
analysis
behavioural

Clients

Challenger bank