Opinium

We help our clients harness the power of insight to build, grow, promote and make strategic business decisions.

London, United Kingdom
Founded: 2007
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Skills
Market Research
Online Research
Consumer Research
Insight
Consumer Insight
Measurement and insight
Insights and Strategy
B2C Market Research
thought leadership
Insight and Research

and 3 more

Clients
Deloitte
Unilever
PepsiCo
Barclays
Pernod Ricard
The Guardian
Fidelity
Sainsbury's
Estee lauder
Santander

and 10 more

Sector Experience
Automotive
Business to Business
Charity
FMCG
Food & Drink
Professional Services
Retail
Technology
Financial services
Healthcare & pharma

and 2 more

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Helping a major UK ale brand understand brand & category perceptions

by Emily Dickinson

The Need

The UK ale market has changed hugely with the emergence of craft beer and numerous new brands entering the market. Our client, a major UK ale brand, needed to understand the ale drinker of today and their attitudes to the client brand.

Our Approach

Opinium conducted an online qualitative Pop-up community amongst current category drinkers, gaining rich insight from tasks such as in pub visits, shopping the ale supermarket and response to brand stimulus.

The Outcome

The outputs & recommendations from the study, such as videos of participants in pub drinking experience, fed directly into a strategic workshop to decide the future direction of the brand.

Tags

Research
brands
market
clients
pubs

Clients

A major UK ale brand