New digital platform for Mercia Technologies to support rapid growth
1 December 2017 13:59pm
The Onespacemedia team has launched an ambitious web design project for Mercia, as the company scales its operations and rebrands its fund management subsidiaries.
Based in the Midlands, Mercia is a national investment group focused on the funding and scaling of innovative businesses with high growth potential from UK regions. The company has recently rebranded its three fund management subsidiaries under one brand: Mercia Fund Managers. Onespacemedia worked with Mercia to create a new website to promote the company’s direct investment activity and that of Mercia Fund Managers - supporting the strategic goals of the business and addressing a diverse range of audiences.
The new website is designed to be complex enough to manage a large volume of diverse content, but simple enough to keep visitors engaged. The underlying aesthetic is modern and open, including striking imagery and concise copy to build engagement and deliver key information, positioning Mercia as an established and innovative organisation. By integrating clear calls-to-action and related content into site pages, users are funnelled into specific actions to help drive the company’s business goals.
George Hadfield, Onespacemedia’s Lead Producer commented, “Working with the Mercia team on our latest project was very rewarding - we're fortunate to have a long relationship with the business which really helped us understand what they were trying to achieve. It was a complex digital project with lots of moving parts, but it's testament to the capability of both teams that we achieved a result that we're all thrilled with. We're really keen to make sure that we're serving the sector with on-brand, sector-appropriate design that works hard in a competitive space. A big thanks to the Onespacemedia and Mercia teams for a huge effort on an ambitious timeline.”
Katy Horrocks, Marketing Director of Mercia Technologies PLC said, “We are delighted with the result, and with the support provided by the Onespacemedia team. Bringing three websites together was a complex project but we achieved this goal on time and with a highly functional and well-designed site which I know our project stakeholders have been pleased with.”