Thinking forward: brand and identity for pioneering UK games startup

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Introduction

Introduction

Automaton's mission is simple - to reimagine the way that multiplayer games are developed, by combining exceptional technical skill with a ground-up reworking of current development paradigms. The team approached Onespacemedia for help with positioning the organisation as a youthful, ambitious, but technically outstanding games development organisation by delivering a brand identity and website designed to project and amplify their corporate vision.

The logo mechanics

The game development industry is a tight-knit and competitive one. It was important for Onespacemedia's creative team to combine simplicity, immediacy and sector-appropriate convention to deliver an instantly recognisable logo concept. We married a mechanical concept with a modern, understated colour palette to position Automaton independently and confidently.

A recruitment-focused website

Automaton's power is in its people - and technical and creative talent is massively valuable within the games industry. We focused on a concept designed to resonate with new and established gaming professionals in a bid to help Automaton drive recruitment through their digital presence.

Device optimised design

At Onespacemedia, responsive design is non-negotiable - and we insist on an experience that is robust, reliable and optimised regardless of the device a website is accessed from. The details are important - and aesthetics, typographic styling and a solid grid structure is key to ultimate consistency across platforms.