OMM

OMM

We devise digital strategies, create outstanding experiential projects, VR and AR, eye-catching motion graphics and compelling videos. All before breakfast.

London, United Kingdom
Staff: 55
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Skills
Animation
Branding
Experiential
AR and VR technologies
Identity design
Editing
Video production
Film & Motion
3d Animation
2D Animation

and 4 more

Clients

Nike
Samsung
Tommy Hilfiger
RFU
Premier League
UEFA
SKY
Manchester United
Toyota
Reckitt Benckiser

Sector Experience

Retail
Experiential
Sports & Leisure
Events
Fashion
Electronics
Technology
Automotive
Innovation
Product launches
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Augmented Reality Basketball for Nike Factory Stores

We created an AR basketball game aimed at driving Nike Membership across Europe for Nike Factory Stores for the Gifting & Cyber-month Game Time campaigns. Your mobile is all you needed to have some AR fun and to win prizes. These included a 30% discount, water bottles and offers from other stores within the shopping centres.

Web-AR
Using the latest Web AR technology we created a game that was fun to play and drove Nike Membership by offering key unlocks. The campaign consisted of 2 launches, Cyber month and Gifting month, each with their own distinct red and green colour-ways.

Membership Drive
Consumers could shoot hoops in-store and collect prizes and unlock codes once they had signed up to be a Nike member.

Consumer Journey
To ensure there was a clear focal point for the AR experience. We designed and built multiple staff podiums and floor vinyls to drive the experience.

​Each store had their own prizes to hand out, so we had to create an algorithm that could give out prizes on a store-by-store basis.

Ipad App
A custom-built iPad app is used by staff to sign consumers up for the game and to scan their winning QR code to redeem their prize.

Attract Podium
A custom-built iPad app is used by staff to sign consumers up for the game and to scan their winning QR code to redeem their prize.

Campaign Media
To launch the campaign a series of videos and stills were created to live on the Nike App and various social media channels. Various physical extras such as staff T-shirts were designed and produced to promote the event in-store.

Tags

augmented reality
Augmented Reality Marketing
Mobile
Web-AR
Experiential Marketing
Digital

Clients

Nike