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OMD wins Stada pharmaceuticals remit across EMEA
January 19, 2022
OMD has been appointed by global pharmaceutical company STADA as its media planning and buying agency across the EMEA region. As one of the fastest-growing consumer healthcare businesses across Europe, with total sales of €3.0B in 2020, this is the first time the business has been consolidated across the region, presenting a new opportunity for STADA to use OMD’s scale to drive growth and efficiency across local markets.
Throughout the four-month review, led by media advisor Media Sense, OMD demonstrated a “Locally Led, Regionally Connected” philosophy. In a series of central capability and local ‘Meet Your Team’ meetings, OMD showcased creativity, better analysis and predictive insights and technology capabilities to deliver connected, personalised and seamless brand experiences for STADA customers at all touchpoints of the consumer journey. This was powered by OMD’s breadth of talent, end-to-end planning process, OMD Design, and the industry-leading marketing orchestration & insights platform, Omni.
Jessica Roberts, Chief Client Officer, OMD EMEA said, “We are proud to be growing our relationship with STADA which demonstrates the effectiveness of our talent, tools and technology in delivering Better decisions, faster for STADA. We look forward to continuing our partnership and embracing this opportunity to further connect the EMEA markets and drive additional growth.” This news follows RECMA’s latest diagnostics report rankings, which saw OMD retain its top position from the March rankings, in being named the ‘Best Performing Global Media Network’ overall. A breakdown of the global ranking shows OMD owning the number one positions in EMEA and Central East Europe regions, powered by top-ranked countries Russia, Denmark & Slovakia, Greece. The ranking assesses the quality of agency expertise in digital programmatic, data analytics as well breadth & depth of client portfolio and stability of these relationships, new business competitiveness, growth of capabilities and leadership strength & stability. The gap of 16% far exceeds deltas previously seen by the leading agency and its nearest competitor.
This win further cements OMD EMEA’s exceptional new business performance in 2021, winning and retaining in excess of $2bn of reviews including Mercedes Benz, Philips, Ferrero, L'Oreal, Channel 4, Comparethemarket.com & UK Government.