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Alistair Vines re-joins Oliver to design and build tech-led ecosystems for global brands

by Rachel O'Rourke

June 15, 2021

Oliver – the only company in the world to exclusively design, build and run in-house agencies and marketing ecosystems for brands – has re-hired Alistair Vines. In response to brands’ growing need for enterprise-level marketing solutions Vines “returns home” to Oliver after a stint at MediaMonks. He will be responsible for unlocking greater value for brands across data, tech, digital and their in-house marketing operations.

Vines built the foundations of his career at Oliver between 2011 and 2018 as a global new business director. He returns to the leading in-house solutions provider as senior vice president of group solutions following two years at MediaMonks, where he held the role of vice president of growth and was responsible for securing major new accounts spanning FMCG, automotive, luxury retail and entertainment.

In his new role at Oliver, Vines will combine the data, tech and creative expertise of Oliver's entire network ~ comprising Dare, Adjust Your Set and Aylesworth Fleming (the Inside Ideas Group) as well as Oliver's parent company You & Mr Jones, the world’s first Brandtech™ Group. His team will help accelerate brands’ marketing capability by combining people, process and technology and creating bespoke, dedicated, in-house ecosystems.

Vines will report into Matt Baldwin, Oliver's chief executive officer for EMEA. Baldwin said: “Alistair is a rare breed. He is an expert in tailoring integrated marketing solutions for today’s and tomorrow’s complex business challenges, all while giving back control, reducing overall expenditure and increasing the effectiveness of brands marketing output. This is exactly what brands come to Oliver for. We’re very pleased to welcome him home, and we wish him the best of luck in this exciting role.”

Vines said: “I’ve watched with pride as Oliver has grown, prospered and silenced the naysayers over the last decade. I believe our proposition is the only viable way for global brands to drive effectiveness at scale today. By combining brandtech with Oliver's pioneering in-house agency model, we create deep partnerships that deliver sustainable, ongoing benefits to clients. It goes without saying that I’m happy to be back.”

Oliver has helped deliver business growth, fame and purpose to over 250 clients in 46 countries. Recently it was ranked #1 in Adweek’s Fastest Growing list (U.S), #40 in The Sunday Times’ Best Companies to Work For list (UK), and named Campaign’s Digital Network of the Year (EMEA).

Vines’ role starts with immediate effect.