OLIVER joins movement to end the stigma of cancer in the workplace by joining Publicis Working with Cancer Pledge

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OLIVER – the only company in the world to exclusively design, build and run in-house agencies and ecosystems for brands – and The Inside Ideas Group, are committed to ensuring its colleagues feel supported through their cancer diagnosis


Data shows that 50% of people will receive a cancer diagnosis in their lifetime. Insights from Publicis Group revealed that 50% would be afraid to share this fact at work. Yet 92% of patients believe the support they get at work positively impacts their health.

OLIVER and its parent company, The Inside Ideas Group, are joining the long list of those dedicated to ending the stigma around working with cancer.

The #WorkingWithCancer Pledge campaign was launched earlier this year by Publicis Group and has amassed over 300 pledges from brands around the world, including the likes of Google, L’Oréal, and McDonalds.

The pledge aims to abolish the stigma and insecurities that exist for people with cancer in the workplace by encouraging leaders to create an open dialogue where employees can feel safe and supported through their diagnoses.

OLIVER’s decision to make the pledge was inspired by an employee’s ongoing battle with cancer. Clare Park was diagnosed with bowel cancer in April 2020.

On the news of OLIVER’s pledge, Clare said, “Being diagnosed with incurable bowel cancer and facing the long road of treatment sent my mind into overdrive. I was consumed with so many thoughts; I’m going to die, my poor family and friends are going to have to deal with this too, I won’t be able to work or get paid.

"But when I told my senior management team, I was given so much support (which is ongoing to this day). That’s why the Working With Cancer Pledge is so important to me. I’m lucky enough to work in a place that supports its employees, but not everyone feels that way. Joining the pledge is our way of supporting others to abolish the stigma and insecurities that exist for people with cancer in the workplace.”

Simon Martin, Founder and CEO of OLIVER, adds, “The Inside Ideas Group and OLIVER are proud to support such an important movement. Our success is down to our amazing colleagues; their health and wellbeing is of the utmost importance to us. With one in two of us likely to get cancer at some point in our lives, we hope that our inclusive and open working environment allows our colleagues to feel safe and secure in sharing their diagnoses.

"We are committed to providing supportive measures to those in our workforce going through cancer that include healthcare, time off, wellbeing support, flexible working and various return-to-work measures when the time is right. We want to end the stigma around cancer in the workplace, and are dedicated to ensuring our colleagues know they have our ongoing support.”

For other businesses interested in making the pledge, all the relevant information can be found here.