Ogury

Ogury, the Personified Advertising company, has created a breakthrough advertising engine that delivers comprehensive audience interest, brand performance, privacy protection and sustainability within one technology stack, built and optimized for mobile.

London, United Kingdom
Founded: 2014
Staff: 450
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Skills

Mobile Advertising
Mobile App Marketing
Mobile Marketing
Mobile Video
Branding
Video Advertising
publisher monetization

Clients

Mondeléz International
MasterCard
Microsoft
Nike
Bose

Sector Experience

AdTech
Marketing
Advertising
Advertising Technology
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Ogury launches Header Ad, an elegant and non-intrusive mobile format

by Cindy Heiser

December 14, 2021

New mobile-native ad format engages
users without disrupting content consumption

London, November 4, 2021. Ogury, a global technology leader in
mobile advertising anchored in privacy protection, is announcing the launch of
Header Ad, a premium mobile format, which ensures full-creative visibility while
respecting user experience. Ogury’s new ad format is mobile-native, and blends
unobtrusively with the header of the mobile website page. This enables marketers
to engage users without disrupting their content consumption.

Header Ad appears instantly at the top of the mobile screen, and resizes once
users start to interact with the content on the page. As users scroll down, Header
Ad downsizes to 100 pixels and when the ad comes to an end, it collapses. Users
can also expand the ad in full screen mode, or they can simply close the ad via an
exit button. As with all Ogury formats, users are given choice and control over
their ad experience.

As with the rest of the Ogury ad portfolio, Header Ad is non-intrusive and
ephemeral, as it collapses at the end of the video or after a short time period of
display. In practice, the new format elegantly blends into the header to engage
users while respecting their experience. This non-intrusive format has been
created to improve the user’s advertising experience whilst increasing yield for
publishers.

The unique format yields higher CPMs than the traditional top of the screen ads -
up to three times higher than display banners placed at the top of pages. Header
Ad is filled by premium demand only, from top brands who have exclusive
agreements with Ogury.

M Publicité, the advertising arm of Le Monde Group (gathering major news
publications in France such as Le Monde, L’Obs, Télérama, Courrier International
and HuffPost) is an early beneficiary of the format. “As an innovative premium
publisher, we are always seeking new ways to improve our readers’ advertising
experience.” said Daniel Soares, Ad Operations Director at M Publicité. ”We are
honoured to have co-created this format with Ogury.”

Most important to brands is to understand the real impact of their ads. Header
Ad provides full-creative visibility just like Ogury’s all other proprietary formats,
such as Thumbnail Ad and Ad Chooser, launched in 2020. The format is always
viewable with 100 percent of its pixels in full view and is available in display and
video. As a fully visible format, Header Ad offers View Through Rate and Video
Completion Rate based on reliable viewability metrics. This is groundbreaking
compared to in-content ad formats.

The mobile-native format has been certified by the Coalition for Better Ads
which develops standards for the online ad industry to better address consumer preferences. The format is available via header bidding or direct tag integration.

“Like all the ad formats we create and develop at Ogury, Header Ad is
non-intrusive, ephemeral, 100% visible and most importantly, high impact. It is in
our DNA as a company, and we believe that full-creative visible formats should
become the main standard of the market.” said Fabien Magalon, Chief Publisher
Sales Officer, Ogury. “With this format and the ability to finally achieve the
viewable video metrics advertisers demand, publishers can access top CPMs on
mobile.”

About Ogury
Ogury, the Personified Advertising company, has created a breakthrough advertising engine that delivers comprehensive audience interest, brand performance, privacy protection and sustainability within one technology stack, built and optimized for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the rewards of a respectful user-experience, incremental revenues and premium demand with Ogury’s solutions. Founded in 2014, Ogury is a global organization with 450+ people, including 100 engineers across 12 countries.

Tags

Digital Advertising
Mobile
video advertising
advertising