Ogilvy UK

Our vision is to inspire brands and people to impact the world. We achieve this by breaking down the barriers that restrict talent and ideas. We believe impact and magic lie at this intersection. We call this Borderless Creativity.

London, United Kingdom
Founded: 1948
Staff: 1000
More
Skills
Advertising
B2B
PR
experience marketing
Health
Growth and Innovation
social
Influencer marketing
Behavioural Science
Content

and 3 more

Clients
Mondelēz
Sainsbury's
Dove
Vodafone
Mattel
Bacardi
VOXI
Sipsmith
GSK
Boots

and 16 more

Less

Stonewall - Proud Mistletoe

by Sophie Lee

In this campaign, Ogilvy UK for Stonewall, partnered with Gay Times, to launch its first Christmas campaign, ‘Proud Mistletoe’ – a celebration of LGBTQ+ love that kisses goodbye to homophobic hate.

Inspired by the grim fact that homophobic hate crimes were up 30% in London to an alarming ten-year high, the agency hung the rainbow-coloured mistletoes in the types of public places where homophobic attacks often happen: in pubs, parks, residential streets, and takeaway shops. Couples from the community were then invited to kiss underneath them, as a way to reclaim their spaces.

In the online film, directed by Luis Aguer of Rebolucion, couples kiss to the track ‘Merry Christmas, I Don’t Want To Fight Tonight’, by Joey Ramone. Supporting activity included digital OOH and a digital version of the #ProudMistletoe for Instagram, inviting everyone to kiss goodbye to online hate. In addition, 100 Proud Mistletoes were given away via social media.

Tags

LGBTQIA+

Clients

Stonewall