Ogilvy UK
Our vision is to inspire brands and people to impact the world. We achieve this by breaking down the barriers that restrict talent and ideas. We believe impact and magic lie at this intersection. We call this Borderless Creativity.
Relate - Let’s Talk the Joy of Later Life Sex
In this campaign, relationship charity, Relate unveiled ‘Let’s Talk the Joy of Later Life Sex’, championing sex and intimacy in our later years. The campaign saw renowned British photographer, Rankin, shoot five older couples and one woman in their most intimate settings and explore everything from long-term love to new adventures, tender intimacy to the more risqué.
The campaign features a wide range of older people, from Andrew and Mark who have been together for 31 years, to Chrissie, who has had a double mastectomy, and her partner Roger, to Daphne and Arthur who still hold hands when they walk. The cast are real people (not actors or models) of varying ethnicities, sizes, shapes, and sexualities, with the aim of showing that we can all feel empowered to think and talk about sex and intimacy as we grow older.