YOOX.COM appoints ODD for global campaign

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COM, the world’s leading online lifestyle store for fashion, design and art, has appointed creative agency ODD, following a three-way competitive pitch against JWT Milan and Meri Media.

The appointment comes after the agency were chosen to develop a global campaign to drive new customer acquisition for MR PORTER in the Spring of this year.

Launched in 2000, YOOX.COM, is part of the YOOX NET-A-PORTER Group established last year, which has subsequently enjoyed over a 15% increase in profits in the first half of 2016.

ODD was tasked with developing an integrated global campaign, which will roll out across TV, press, OOH, online and social.

The campaign launched in Italy at the end of September 2016.