UBS | SUSTAINABILITY CONFERENCE
Elevating UBS' position as leaders in sustainability with engaging digital events
To elevate their position as leaders in sustainability and ESG, we helped UBS Asset Management deliver a captivating online live event on sustainability investing.
Following our stream of successful digital experiences and events for UBS, we used a targeted approach to design an engaging 360 digital marketing campaign to launch their live event. We created pre-event hype through a social media strategy utilising promoted posts, leading to 112% more user sign ups than targeted.
For our fifth event for UBS, we counteracted webinar-fatigue to come up with a new live format of event. At a sustainable location in the heart of Milan, UBS AM’s Country Head hosted a live talk-show event alongside recognised industry and environmental experts, including Nobel laureates and UBS executives.
After the event, we utilised the content produced to create a branded content campaign for ongoing engagement.
The high-quality event output defied expectations delivering a 55.3% completion rate compared to the average webinar completion rate of 36.6%.