UBS | SUSTAINABILITY CONFERENCE

Elevating UBS' position as leaders in sustainability with engaging digital events

The Challenge

To elevate their position as leaders in sustainability and ESG, we helped UBS Asset Management deliver a captivating online live event on sustainability investing.

The Response

Following our stream of successful digital experiences and events for UBS, we used a targeted approach to design an engaging 360 digital marketing campaign to launch their live event. We created pre-event hype through a social media strategy utilising promoted posts, leading to 112% more user sign ups than targeted.

For our fifth event for UBS, we counteracted webinar-fatigue to come up with a new live format of event. At a sustainable location in the heart of Milan, UBS AM’s Country Head hosted a live talk-show event alongside recognised industry and environmental experts, including Nobel laureates and UBS executives.

After the event, we utilised the content produced to create a branded content campaign for ongoing engagement.

The high-quality event output defied expectations delivering a 55.3% completion rate compared to the average webinar completion rate of 36.6%.