Nucco
We are communication experts that change behaviour and perspectives.
London, United Kingdom
Founded: 2013
Staff: 25
SUPERCEDE | BRAND
Selling a digital-first service to a 'digital-second' industry
The Challenge
How to explain a complex digital-first product to customers that traditionally work offline.
Supercede is a new brand in the reinsurance market. They support the tripartite assurance value chain by offering a digital ecosystem to brokers, reinsurers and cedents to network, analyse data and facilitate placements.
The Solution
A multi-channel digital campaign that explains their complex offer; including video, static and video collateral for different social media activations, banners and email campaigns.