ODX | EXPLAINER CONTENT

An explainer video campaign communicating the advantages of ODX's technology

ODX is a B2B fintech provider that offers digital white-labelled solutions for banks, helping them address the banking needs of small businesses. With sales expansion plans underway in the US, ODX needed a campaign to support their growth by communicating the advantages of their technology to C-suite stakeholders in a simple and engaging way.

The Challenge

Creating an explainer campaign for ODX, it was vital to showcase how they could facilitate ODX’s seemingly complex service for high-level decision-making banking. We needed to produce a video aimed at helping C suite level individuals truly understand the technology and its benefits. The project approach echoed one of our fundamental beliefs: complex doesn’t equal complicated. Our SolutionWe deconstructed strong technical jargon into understandable and straightforward terms, offering an efficient and to-the-point explanation about ODX’s technology. Using visual storytelling, we developed an engaging narrative around the ODX platform’s functionality and the benefits of implementing it for banks. A flagship content piece on their website, the campaign is now a staple of all communications throughout the organisation.