GSMA | Brand

Helping GSMA promote the world's most influential connectivity event

The Challenge

MWC Barcelona is the world’s most influential event for the connectivity industry, attended by global mobile operators, device manufacturers, technology providers, vendors and content owners all looking to be seen and exhibit ground-breaking products and technologies.

It’s where world-leading companies and trailblazers share the latest thought leadership about the progression and future of connectivity. MWC is also attended by over 100,000 people making it the best place for networking with mobile and tech industry influencers.

The Solution

Grounded in beautiful design and 3D animation, we created a hero video for GSMA to use in their 2022 event promotion to help ultimately increase the sales of their exhibition stands and increase views from sponsors.

The animation was fast-paced, slick and technology-led to generate excitement around the event and encourage industry leaders to showcase their ​​products and services at MWC 2022.

In addition to the hero video, we produced extra content for GSMA to use on social media.