ETHEREUM | EXPLAINER CONTENT
Enticing motion graphics based animation for decentralised platform Ethereum
Ethereum is a decentralised platform that runs smart contracts: applications that run exactly as programmed without any possibility of downtime, fraud or third-party interference.
Our challenge was to create a motion graphics based animation that would excite web developers and entice them to develop on Ethereum. We created an explainer video to explain all the key ingredients that the platform has to offer, from blockchain to custom payments.
We developed style frames that would resonate with their technical audience, with a storyboard to communicate the story in a dynamic and engaging manner. Using a 3D graphical aesthetic, the animation would draw the viewer into the exciting new world of Ethereum.
Our explainer video for Ethereum led to a 1000% increase in users in the first three months.