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Harnessing the power of digital interactivity

Harnessing the power of digital interactivity

The Challenge

UBS wanted to maintain engagement with its most senior private and institutional clients despite the challenging conditions of the current pandemic.

With in-person events seemingly out of the question and clients tired of "Zoom conferences", we built a new medium around the annual UBS Market Overview.

The Response

We produced a website-based digital experience that allows clients to access financial experts' insights while learning more about their customers.

Insights Unlocked allows viewers to access exclusive content for a limited period, recreating the exclusivity and momentum of a conference by asking engaging questions at the end of each insight video.

Through their answers, users build a unique journey that mirrors their financial interests, providing a tailor-made experience for every customer.

As a follow-up to their Market Outlook website based digital experience, "Year of Choices", UBS wanted to present their product suites to their most senior private and institutional clients.

The format chosen was a Netflix style two-part series of sector-specific storytelling episodes highlighting the benefit of a bespoke UBS product.

We produced a video player that allows UBS's clients to watch a two-part documentary-style series that builds UBS's reputation as a financial education and asset management leader.

The two seasons, T.I.N.A. (There Is No Alternative) & F.O.M.O. (Fear Of Missing Out), lead the viewer through a unique investment journey that humanises UBS, allowing clients to meet "your experts" and gaining industry insight and analysis.

The digital events saw a 144% increase in user registrations and a 73% completion rate for the experience, allowing UBS to gain insights into their clients like never before.