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Selling a digital-first service to a 'digital-second' industry

Selling a digital-first service to a 'digital-second' industry

The Challenge

How to explain a complex digital-first product to customers that traditionally work offline.

Supercede is a new brand in the reinsurance market. They support the tripartite assurance value chain by offering a digital ecosystem to brokers, reinsurers and cedents to network, analyse data and facilitate placements.

The Solution

A multi-channel digital campaign that explains their complex offer; including video, static and video collateral for different social media activations, banners and email campaigns.