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London London, United Kingdom
Founded: 2018
Staff: 20
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Skills

SEO
Digital PR
Organic Search

Clients

Made.com
Bloom & Wild
Beyond Retro
Simba Sleep
NIO
Deliveroo
OPUMO
Patch

Sector Experience

Ecommerce
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The UK's largest fashion website Thread.com increases organic users by 100% YoY

by Sam Hurley

Thread is an online marketplace that combines expert stylists with AI to create a service that only recommends clothes in your style, size and budget. Thread boast one of the largest product inventories in the UK which naturally creates a huge challenge for SEO. Headline projects include:

  • Indexation clean up
  • Internal linking clean up to improve findability
  • Javascript management
  • Creation of a dynamic content hub

Thread had 2 unique challenges:

  • Over 100k products, One of the largest fashion product inventories around
  • A dynamic website that has been built out using a significant amount of javascript

Our strategy.

Our Growth Plan identified the following opportunities for Thread:

  • Aggressive Indexation clean up
  • Improvement of how Google is processing javascript
  • Internal linking improvements
  • Top of funnel keywords missing from current targeting
  • Created a dynamic content hub to target long tail keywords: https://www.thread.com/gb/outfits/men

and so much more!

The results

  • New users acquired by SEO have increased by 100% Year-on-Year.
  • Every day in July beat Threads previous best SEO day for traffic
  • 75% increase in keywords ranking in the top 3 of Google
  • ROI of 1000%+

Tags

SEO
ecommerce

Clients

Thread.com