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The UK's largest fashion website Thread.com increases organic users by 100% YoY
Thread is an online marketplace that combines expert stylists with AI to create a service that only recommends clothes in your style, size and budget. Thread boast one of the largest product inventories in the UK which naturally creates a huge challenge for SEO. Headline projects include:
- Indexation clean up
- Internal linking clean up to improve findability
- Creation of a dynamic content hub
Thread had 2 unique challenges:
- Over 100k products, One of the largest fashion product inventories around
Our Growth Plan identified the following opportunities for Thread:
- Aggressive Indexation clean up
- Internal linking improvements
- Top of funnel keywords missing from current targeting
- Created a dynamic content hub to target long tail keywords: https://www.thread.com/gb/outfits/men
and so much more!
- New users acquired by SEO have increased by 100% Year-on-Year.
- Every day in July beat Threads previous best SEO day for traffic
- 75% increase in keywords ranking in the top 3 of Google
- ROI of 1000%+