Delivering organic growth for Shared Ownership

Listen to article

How No Brainer worked collaboratively with Places for People:

  •  

- Analysed competing Shared Ownership provider content that are ranking highly for key terms

- Wireframe how the SO page should be structured

- Identified the keywords we’d be targeting and likely to rank for

- Identified the need for ‘local’ pages based on search demand that Places for People could tap into

- Wireframed local pages

- Created in-depth content for the central/hub SO page along with the local pages

- Wrote detailed blogs on/around the Shared Ownership topic that linked to the key page