Delivering organic growth for Shared Ownership

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How No Brainer worked collaboratively with Places for People:


- Analysed competing Shared Ownership provider content that are ranking highly for key terms

- Wireframe how the SO page should be structured

- Identified the keywords we’d be targeting and likely to rank for

- Identified the need for ‘local’ pages based on search demand that Places for People could tap into

- Wireframed local pages

- Created in-depth content for the central/hub SO page along with the local pages

- Wrote detailed blogs on/around the Shared Ownership topic that linked to the key page