NMP hires Daniel Powel, previously from Ebay, as their new Commercial Director
12 January 2016 12:17pm
New Jersey native, Daniel Powel, comes to NMP with an extensive background in CPC, lead generation, affiliate marketing, brand management, and digital strategy. Dan made the transition to the UK over ten years ago as part of Commission Junction’s EU expansion. Dan has managed some of the world’s largest brands in his tenure as Commercial Director, Head of Merchant Services, and Head of Merchant Acquisition: Amazon, Argos, HSBC, Expedia, and eBay, to name but a few. We are delighted to welcome Dan to the NMP team as our new Commercial Director.
Joe Comotto, Operations Director at NMP, said: “Things are growing fast at NMP, and we are pleased to welcome our newest member to the Senior Management team at NMP. Daniel, brings a wealth of experience in the industry, and his proven track record in both Agency and Affiliate sales make him an asset to our team.”
We recently sat down with Dan to chat about his aspirations, his experiences, and his take on the current state (and future) of digital.
How did you get your start in digital marketing?
I was an international credit risk analyst for a large healthcare company. The role was interesting and often challenging. However, my housemate worked for Commission Junction and raved about the online industry overall, and CJ’s culture in particular. I was at a career crossroads and took the plunge. I can safely say it was one of the better decisions I’ve made.
What are you looking forward to in your new role at NMP as commercial director?
There are many things, but if I had to choose, I’d say it’s the people. My relationship with NMP (Net Media Planet) went back to my early days at CJ here in London. CJ and NMP built a thriving partnership and NMP delivered with professionalism and precision. When we got them on board with our advertisers, success followed. NMP made us look pretty smart. I jumped at the chance to join this fantastic team.
What do you hope to accomplish at NMP?
Our vision for customer engagement should reach a larger audience. I look forward to working with our team to articulate what our approach means for brands, and how it can help them get to optimal results from their campaigns.
How has the marketplace changed since you began your career in digital?
It is far more relevant; customers can avoid a great deal of noise in their journey. Discovery is becoming omnipresent.
It may be hard to believe, but Google was a middle tier search engine, and Facebook and Twitter (to name two) didn’t exist.
What do you think of the current state of digital marketing?
It’s just “advertising” now. The lines between offline and online are becoming blurred. There are multidimensional ways to measure response, and the tools that measure performance can consume analog information and digitise it. This brings information into an environment that gives advertisers a holistic view of performance, attribution and influence.
What trends do you see emerging for marketing in 2016? Which ones are you most excited about.
Data and its application through analytical platforms allows brands to have informed conversations with their customers from the beginning. And you can offer value to your prospect even before they are your customer.
What the most important piece of advice you can give someone entering digital marketing at this time?
Be curious. Listen. Have fun.
What are you currently reading?
An Ottoman Traveller: Selections from the Book of Travels of Evliya Çelebi