NMPi

London, United Kingdom
Founded: 2004
Staff: 67
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Skills
Paid Search
Web Measurement & Analytics
Data Analysis
PPC
Paid Social
Analytics
Display Advertising
Google Analytics
Google Analytics Consultancy
Paid Media

and 4 more

Clients
Microsoft
UBM
Bathstore
Freeview
Jack Wills
Wyevale Garden Centres
Crew Clothing
Watchshop
Papa John's
Luisa Via Roma

and 3 more

Sector Experience

Retail
Finance
Travel Retail
Fashion and Beauty
10+ Years in Digital Marketing
Home furnishing
10 Year Award-Winning Agency
Less

Uncovering Successful Global Markets

Optimising Paid Search Activity for International Markets

Objectives.

US based software company STOPzilla prides themselves on providing premium anti-virus and anti-malware solutions to their clients. STOPzilla are a well known and successful brand in the US, and they were keen on extending their reach internationally. With the help of NMPi they looked to increase their sales across Europe through paid search.

Strategy.

Before we began our paid search activity with STOPzilla, their campaigns were run in English and Spanish, and their currency was displayed in $USD. As they were looking to increase conversion rates across Europe, currency values were changed to fit the appropriate market: the EURO across Europe and the GBP across the UK. Discussion then began around the type of landing pages that would drive conversions. STOPzilla created unique landing pages for each currency, and when a potential customer in Europe clicked on STOPzilla’s paid search ad the content prices would be displayed in the correct currency.

Results.

From the activity NMPi was running with STOPzilla, they saw a 40% increase in international conversions. This was especially evident in the UK where the conversion rate doubled.

Tags

International
software
Paid Search
Global digital strategy

Clients

STOPzilla