Uncovering Successful Global Markets
Optimising Paid Search Activity for International Markets
US based software company STOPzilla prides themselves on providing premium anti-virus and anti-malware solutions to their clients. STOPzilla are a well known and successful brand in the US, and they were keen on extending their reach internationally. With the help of NMPi they looked to increase their sales across Europe through paid search.
Before we began our paid search activity with STOPzilla, their campaigns were run in English and Spanish, and their currency was displayed in $USD. As they were looking to increase conversion rates across Europe, currency values were changed to fit the appropriate market: the EURO across Europe and the GBP across the UK. Discussion then began around the type of landing pages that would drive conversions. STOPzilla created unique landing pages for each currency, and when a potential customer in Europe clicked on STOPzilla’s paid search ad the content prices would be displayed in the correct currency.
From the activity NMPi was running with STOPzilla, they saw a 40% increase in international conversions. This was especially evident in the UK where the conversion rate doubled.