NMPi

London, United Kingdom
Founded: 2004
Staff: 67
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Skills
Paid Search
Web Measurement & Analytics
Data Analysis
PPC
Paid Social
Analytics
Display Advertising
Google Analytics
Google Analytics Consultancy
Paid Media

and 4 more

Clients
Microsoft
UBM
Bathstore
Freeview
Jack Wills
Wyevale Garden Centres
Crew Clothing
Watchshop
Papa John's
Luisa Via Roma

and 3 more

Sector Experience

Retail
Finance
Travel Retail
Fashion and Beauty
10+ Years in Digital Marketing
Home furnishing
10 Year Award-Winning Agency
Less

Increasing Brand Profile and Online Sales

Objectives.

Crew Clothing operates over 60 stores across the UK but was not maximising the potential of online sales. Our objective was to strengthen the brand’s online presence and increase sales cost effectively.

Strategy.

Using our Mercury platform, we identified a large number of relevant keywords that would deliver the substantial increase in traffic we were seeking. Using click path analysis we examined the customer journey in detail in order to ensure that our paid search campaign was resonating with consumers at whatever stage they were in the purchasing process.

Results.

In the first three months since we took over the Crew account, we grew sales by 71% year on year, reduced cost per acquisition by 57% and increased click through rate by 157%.

Tags

technology
Paid Search

Clients

Crew Clothing