NMPi

London, United Kingdom
Founded: 2004
Staff: 67
More
Skills
Paid Search
Web Measurement & Analytics
Data Analysis
PPC
Paid Social
Analytics
Display Advertising
Google Analytics
Google Analytics Consultancy
Paid Media

and 4 more

Clients
Microsoft
UBM
Bathstore
Freeview
Jack Wills
Wyevale Garden Centres
Crew Clothing
Watchshop
Papa John's
Luisa Via Roma

and 3 more

Sector Experience

Retail
Finance
Travel Retail
Fashion and Beauty
10+ Years in Digital Marketing
Home furnishing
10 Year Award-Winning Agency
Less

Harnessing the Power of YouTube to Deliver Brand Saliency

Objectives.

Whilst The Perfume Shop is the second largest retailer of branded fragrance, brand awareness does not reflect its sales success. We needed to create a paid search strategy that started to address this conundrum whilst driving sales at the same time.

Strategy.

We decided to tap into The Perfume Shop customers’ appetite for celebrity news and gossip. We ran a 6 month display advertising campaign on the Google Display Network – specifically on YouTube. We used our Mercury platform technology to bring the relevancy of search to display advertising – targeting videos of celebrities who have their own fragrance brands – such as Sarah Jessica Parker, Beyoncé and Peter Andre.

Results.

We saw over 9 million views of the specific ads and The Perfume Shop gained an impressive 236% return on investment on a view through conversion basis. Detailed analysis of the campaign showed uplift in Google traffic volumes long after the YouTube PPC campaign launched, delivering a substantial increase in The Perfume Shop’s brand profile. The PPC People

Tags

software
Paid Search
Display Advertising

Clients

The Perfume Shop