Nimbletank

Experience Transformation. We work with clients to create next-in-class digital experiences, products and services, differentiating them and accelerating business success. Our value framework helps clients optimise, transform and innovate.

London, United Kingdom
Founded: 2012
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Skills
Creative
Mobile Transformation
Native App Design & Build
Artificial Intelligence
Business Analysis
B2C brand strategy
User Testing
Customer Experience
service design
UI Design

and 7 more

Clients
Thomson Reuters
Microsoft
SKY
Pernod Ricard
AstraZeneca
Electrolux
Ovo Energy
Panasonic
ASOS
Universal Music Group

and 11 more

Sector Experience
Retail
Pharmaceutical
Insurance
b2b
Transport
B2c
Financial services
Sports
Music
Content

and 11 more

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soundjack award-winning mobile-first service: App and RWD

Building an in-venue future-facing music ecosystem

CHALLENGE

Soundnet wanted to create and develop a brand new mobile-first business proposition and mobile product: a digital jukebox for venues and their customers. Nimbletank were asked to dramatise this simple idea, building the brand, crafting the app and fully realising the business opportunity.

SOLUTION

soundjack is a mobile app on iOS and Android, allowing venue owners to manage music and their customers to choose it. Venues pay a subscription to the service and can create playlists and filter the music to suit their clientele. There’s also a data dashboard with analytics on the music for high value business customers, plus a host Android app so they can choose to control the music themselves. The venue’s customers buy credits to play music and can even bump themselves to the front of the queue, as well as creating and sharing their own playlists to remember the evening by.

IMPACT

After innovative user testing in a number of venues the app was successfully launched in 2014 and is currently used in thousands of UK venues. The business was acquired by their largest US competitor ahead of plan, thanks to the mobile products and services developed by Nimbletank. The App has won numerous creative awards including Best User Experience / Usability at The Drum’s MOMA Awards 2015.

TESTIMONIAL

"From the very beginning Nimbletank understood our vision for soundjack. The mobile-first product they developed and crafted is beautifully designed and helped us to reach the next level in our business. We’re delighted to be continuing to work with them as we enhance and refine our product ecosystem going forward."

Simon Davis, MD, Soundnet

Tags

music
SEO
B2B website design
User Experience
Android App
b2c website
App Development
Usability Testing
User Interface Design (UI)
service design
Brand Identitiy
customer experience
apple
B2C Brand Strategy
B2B Brand Strategy
RWD
Paypal
Transformation

Clients

soundnet
Soundjack