Experience Transformation. We work with clients to create next-in-class digital experiences, products and services, differentiating them and accelerating business success. Our value framework helps clients optimise, transform and innovate.
minicabit Consumer Mobile & Watch App
Redefining how people get from A to B
In early 2014 minicabit were the first-ever mobile app to succeed on Dragon’s Den. However the price comparison minicab app desperately needed a UX and design overhaul to bring it in line with a number of competitors in the marketplace.
We analysed all the different customer journeys using our proprietary process, and then streamlined the booking process to allow a customer to get a quote almost instantly. In addition we completely overhauled the iOS and Android design, look and feel, giving a much more modern, clean interface to the app and adding playful animations in line with minicabit’s brand values. Furthermore we introduced unique-to-market features to the App such as "Via" for multiple drop off / pick up, and contextual tool tips which are user generated giving advice on where to get picked up from or how long it will take to get through an airport to the cab pick-up point.
Android launched to a 4.5 star average rating, and the new iOS App was highlighted by Apple in the App Store in Q1 2015. Product and service redesign has improved conversion by a massive 40%. Monthly active users have increased by 50%. Company valuation has also significantly boosted, as has profitability. The Apple Watch App launched in September 2015. The company has recently received over £1.4m of investment and is a strong position to thrive in a tough market.
The App has won numerous presitgious awards:
* Startups App Of The Year, Winner
* Mobile Marketing Association (MMA) SMARTIES UK WInner Best App, Bronze
* The Drum Network Awards, Best Mobile Campaign, Highly Commended
* Also shortlisted by The Drum at the 2015 MOMAs in Best UX, and for Most Effective Wearable App, Most Effective Mobile App, Most Effective Mobile-First Service, Most Effective Mobile Travel Campaign at the Effective Mobile Marketing Magazine Awards. Shortlisted at The Masters of Marketing Best Mobile (Econsultancy)