Nimbletank

Experience Transformation. We work with clients to create next-in-class digital experiences, products and services, differentiating them and accelerating business success. Our value framework helps clients optimise, transform and innovate.

London, United Kingdom
Founded: 2012
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Skills
Creative
Mobile Transformation
Native App Design & Build
Artificial Intelligence
Business Analysis
B2C brand strategy
User Testing
Customer Experience
service design
UI Design

and 7 more

Clients
Thomson Reuters
Microsoft
SKY
Pernod Ricard
AstraZeneca
Electrolux
Ovo Energy
Panasonic
ASOS
Universal Music Group

and 11 more

Sector Experience
Retail
Pharmaceutical
Insurance
b2b
Transport
B2c
Financial services
Sports
Music
Content

and 11 more

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Jameson Whiskey - The New Global Mobile-First Web Platform

A yummy mobile-first web platform

CHALLENGE

Jameson Whiskey is one the world’s fastest growing spirit brands. With a diverse consumer base and an ageing web presence, they needed to modernise their web platform to be mobile-first to improve brand perceptions, and performance against KPIs.

SOLUTION

Following a rigorous analytical and brand immersion approach, we delivered a unique concept befitting of the brand and the opportunity. We partnered with the client to create ‘one team’ and deliver a successful solution that brings together great content, with smart context and friction-free commerce.

The multi-country responsive web solution includes features such as visiting the distilleries in Ireland, viewing campaign content, navigating the product range, making cocktails and buying or finding where to buy. Different markets can flexibly control their local content on their site thanks to modular nature of the design and technology.

IMPACT

The project began rolling out in June 2015, and we're looking forward to seeing the results.

TESTIMONIAL

"We found Nimbletank to be a pleasure to work with; highly transparent, pro-active, creative and strategic. We are confident that with Nimbletank as our partner we will achieve our goals going forward."

Taryn Casey, Global Head of Digital Marketing,Irish Distillers Pernod Ricard

Tags

User Experience Design
Digital
responsive web design
Branding Design
b2c website
Brand strategy
Branded Content
analytics
Whiskey
RWD

Clients

Jameson Whiskey