Experience Transformation. We work with clients to create next-in-class digital experiences, products and services, differentiating them and accelerating business success. Our value framework helps clients optimise, transform and innovate.
Jameson Whiskey - The New Global Mobile-First Web Platform
A yummy mobile-first web platform
Jameson Whiskey is one the world’s fastest growing spirit brands. With a diverse consumer base and an ageing web presence, they needed to modernise their web platform to be mobile-first to improve brand perceptions, and performance against KPIs.
Following a rigorous analytical and brand immersion approach, we delivered a unique concept befitting of the brand and the opportunity. We partnered with the client to create ‘one team’ and deliver a successful solution that brings together great content, with smart context and friction-free commerce.
The multi-country responsive web solution includes features such as visiting the distilleries in Ireland, viewing campaign content, navigating the product range, making cocktails and buying or finding where to buy. Different markets can flexibly control their local content on their site thanks to modular nature of the design and technology.
The project began rolling out in June 2015, and we're looking forward to seeing the results.
"We found Nimbletank to be a pleasure to work with; highly transparent, pro-active, creative and strategic. We are confident that with Nimbletank as our partner we will achieve our goals going forward."
Taryn Casey, Global Head of Digital Marketing,Irish Distillers Pernod Ricard