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Nextdoor teams up with Russell Kane to help the nation avoid awkward neighbour encounters
May 19, 2022
Nextdoor has partnered with comedian Russell Kane on a humourous guide to help Brits navigate the awkward reality of inviting neighbours to a Jubilee celebration.
Ahead of the Jubilee weekend, Russell is encouraging Brits to no longer fear speaking to those who live on the same street and enjoy a neighbourly get together.
A humorous sketch shows him forgetting the name of the child next door – and how to remember it – and how to use small talk to make others feel comfortable.
Russell also showcases the best ways – and worst – to approach inviting neighbours over available to view here.
It comes after a study of 2,000 adults, commissioned by online neighbourhood network Nextdoor found almost three quarters have never invited a neighbour to an event they are hosting or attending.
And four in five of those blamed this on an awkward encounter they had previously had.
Among the most awkward interactions with neighbours include forgetting their name and being caught trying to avoid them by sending their child to deliver post or a message instead.
More than half (52 per cent) admitted their relationship with their neighbour is limited to simply saying 'hello', but more than a third would like to get to know them more.
Russell said: "There is solidarity in our love for tea and football just as there is in our awkwardness sometimes when it comes to getting together with our neighbours.
“So, whether it’s rooting around to find a neighbour’s name in an old Christmas card or resorting to small talk about the weather, don’t worry, we’re in this together.
“Get on out there and invite a neighbour to celebrate the Jubilee.’’
Roisin O’Neill from Nextdoor UK said: “We know that introducing ourselves to neighbours or even seeing people you’ve lived next to for years can feel a bit awkward sometimes.
“Getting to know the people in your local area online first can really help and we’re all about getting those online relationships translating into real life friendships.
“The upcoming Queen’s Platinum Jubilee is the perfect excuse to throw a street party or just to get together with neighbours and your community to celebrate the long weekend.
“With Nextdoor you can find out what Jubilee celebrations are happening in your local area and to help you organise your own with neighbours too.’’
To find out Russell’s tips to avoid any awkward interactions when inviting neighbours to your Royal celebrations, watch his latest sketch here: Nextdoor and Russell Kane’s guide to celebrating the Platinum Jubilee with your neighbours. People can also add, share or find Jubilee events in their local area by visiting https://nextdoorjubileemap.co.uk/ and for more information on Nextdoor, visit nextdoor.co.uk.