Contributor Network - News

Contributor Network - News

Showing 185 marketers news articles

Whitepaper: Voice & Visual Search – How to reach your customers in the evolving search landscape

The search industry is in a constant state of change, and that rate of change is accelerating. One notable area of development is the rising use of... Read more

We need to talk about trust (and how to rebuild it)

Is there a breakdown of trust between brands and B2B buyers? Earnest’s latest video on B2B buying behaviour, Vital Stats 3, suggests so. Apparently,... Read more

What to look forward to at Benchmark 2018

Benchmark – the premium conference for in-house search marketers in the north of England – is returning for its fourth year on the 5th September, we’... Read more

Marketing society meets appetite's MD - Interview with Jenny Stanley

What’s your golden rule? Honesty.  How can marketers be braver? Always challenge the norms - be excited to be the first.  What is your most hated... Read more

Where are legal websites going wrong?

Legal firms have differing needs for their websites than a lot of other companies. For example, legal firms tend to have lots of different offices... Read more

How are forms on Sitecore changing?

For the last few years, most Sitecore users would make use of WFFM (Web Forms for Marketers) for all their forms need. WFFM is a robust tool however... Read more

Simplify Everything – Ignite 2018 sends B2B marketers back to basics

This year’s B2B Ignite conference was packed full of brilliant insights and exceptional guest speakers. But there was an awful lot to take in. So... Read more

This time with feeling – B2B Ignite 2018

As B2B marketers, we need to get better at understanding how we make business buyers feel. That was the message coming across loud and clear at the... Read more

Emotion in B2B marketing, and why we must drop the word emotion

Three years ago, I was fortunate enough to bag the headline spot at a conference entitled ‘Emotion in B2B’... At the time it was quite a novel topic... Read more

Six at the Muse Creative Awards 2018

From more than 1,350 submissions from 37 countries, ifour has won one Platinum, four Gold and one Rose Gold awards in the 2018 Muse Creative Awards.... Read more