Meet Mankind's CD - Rascal
Meet Mankind's CD
A quick interview with Mankind's creative director Ben Ducker.
IN YOUR WORDS WHAT DO YOU DO AT MANKIND?
My job is to sift through the ideas of our creative team and amplify the gems, developing the best ideas into fantastic campaigns for our clients.
WHAT'S YOUR FAVORITE PROJECT YOU'VE PERSONALLY WORKED ON?
I loved working with Boombastic! The client had BALLS, this allowed me to really express creative freedom which is a rare privilege!
WHAT'S YOUR ANTHEM?
White Snake - Here I go again. A lot of good memories!
WHAT PIECE OF TECH CAN YOU NOT LIVE WITHOUT?
I love my phone and couldn't live without an app called 8mm, it's like Instagram for video with awesome effects. It's great being able to shoot something so beautiful straight from my pocket!
CITY BREAK OR BEACH HOLIDAY?
Beach! No competition, soft white sands, water so clear you could drink it.
WHAT DO YOU LOVE MOST ABOUT WORKING AT MANKIND?
We have a pretty great coffee machine, and my team isn't too bad either! Nothing is more exciting than seeing a client grow from local to national, it's a real motivation boost!
ARE YOU A STARTER OR DESSERT MAN?
Dessert. Every time. Brownies, Sticky Toffee Pudding, anything with sugar, fortunately I have a good metabolism!
5 YEARS FROM NOW WHAT DO YOU HOPE TO HAVE ACHIEVED AT MANKIND?
During my years in London I met a lot of talented creatives from the north, who felt there was no other place to work. I hope Mankind's reputation for creative greatness means one day northern talent won't feel like they have to work in a London agency to make a difference.
WHAT'S YOUR FAVORITE MOVIE MOMENT?
For me the best thing a movie can do is really draw you into the world. For that reason alone, the opening shot from Place Beyond the Pines has to be my favorite, it's a beautiful long continuous shot that instantly creates a sense of depth to the world its introducing. Plus I'm a sucker for that 'neon noir' look.