Introducing YouthRank – the world’s first digital performance index for the UK’s top youth brands

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According to Ofcom 16-24 year olds spend nearly three times as long each day using desktop computers and mobile devices than they do watching TV

Furthermore this time spent online has almost tripled in a decade, more than in any other age group. So, what are the motivations, habits and behaviours of this audience – what really makes them tick? Ultimately what makes them respond to the marketing of one brand over another? To help answer some of these questions this week we were really excited to launch YouthRank!

Find out more about YouthRank on our blog.