Joined-up Thinking: Redefining marketing challenges for a new era

One month in, and maybe 2021 hasn't brushed all of 2020’s problems under the rug

But however far away the end of lockdowns, pandemics and uncertainty feels when you’re up to your eyeballs in homeschooling, altered business plans and yet more Zoom calls, we hope 2021 will eventually bring with it change for the right reasons too.

Because if there’s any any positive to come from seeing the rule book ripped up in the abrupt and shocking way that it was last year, it’s that you then get a new opportunity to rewrite it, in a more powerful and forward-thinking manner.

It’s this thought that we cover in the latest issue of Joined-up Thinking, our quarterly magazine. Because some issues can't really be tackled in a simple off-the-cuff article. How can a fresh start redefine key challenges and sectors in the most powerful ways? What do you need to prioritise as a brand guardian and how can you seize the day as a marketing leader?

We look at what it means to redefine trust, loyalty and privacy in brand comms. We consider what the new world order means for creativity, sustainability and B2B. And we see how marketers must react to dramatic changes in areas such as production, UX and agile ways of working.

2021 looks to be one hell of a ride. We hope the magazine can help you along the way. Check it out here.