MSQ Partners

We're MSQ, one of the UK's fastest-growing marketing groups. We're a joined-up community of best-in-class agencies, helping businesses build High EQ brands to attract, convert, retain and grow valuable customers.

London, United Kingdom
Founded: 2011
Staff: 525
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Skills
Multi channel
Advertising
Media Planning
Media Buying
Customer acquisition
CRM
Full Service Agency
Digital
Brand & Identity Design
B2B Marketing

and 2 more

Clients
Unilever
Arla Foods
peugeot
Chiltern Railways
Church & Dwight
Government Framework
Google
Bosch
Canal & River Trust
P&G

and 2 more

Sector Experience

FMCG
Automotive
Public Sector
Cosmetic / Beauty
Travel and Leisure
Consumer goods
Retail
Financial & Professional Services
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Childline: Nobody is Normal by The Gate

by Matthew Williams

Childline is reassuring young people know that no matter how you feel inside, there is always someone you can talk to, and that you are not alone, through a new 'Nobody is Normal' campaign created by MSQ's The Gate.

Childline (part of the NSPCC) has revealed that every year they hear from thousands of young people who feel like they don’t fit in or feel ‘normal’.

Over the past few months, counsellors have heard from children who are struggling with their body image, sexuality, gender identity, and mental health. The charity has analysed the data to find these issues spiked during the COVID-19 lockdown.

‘Nobody is Normal’ highlights these issues to let young people know that it’s OK to feel this way, it’s a shared experience, and reassure them that nobody should suffer alone.

In partnership with Blink Productions & Rowdy Films, The Gate have created a surreal film which follows the story of a strange, shadowy creature disguising itself as a seemingly normal teenager in order to fit in at school. But we soon find out that things at this school aren’t quite as “normal” as they seem, and that everybody had been hiding something inside.

The film is a beautifully crafted stop motion animation piece, with its soundtrack provided by Radiohead. Their classic song “Creep” perfectly captures the melancholy mood of the story and introduces itself to a new generation of teens who may also feel like they don’t fit in.

Tags

Childline
Nobody is Normal

Clients

Childline