Charles Worthington: Ultra Violet Shampoo Launch
Harnessing the power of social, we gave Charles Worthington’s new shampoo the launch it deserved with smart digital content strategy.
Using a social-focused editorial calendar as our start point, we produced three short films (plus supporting creative) to make sure we told the right story – engaging our audience with paid media and pinpoint community management.
Our content saw 1.3m video views and Charles Worthington's Instagram community grew by 45%. With 65k click throughs to Boots.com, the campaign was so effective that the shampoo sold out both in-store AND online – putting the brakes on our activity until stocks could be fully replenished!