Charles Worthington: Ultra Violet Shampoo Launch

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Harnessing the power of social, we gave Charles Worthington’s new shampoo the launch it deserved with smart digital content strategy

Using a social-focused editorial calendar as our start point, we produced three short films (plus supporting creative) to make sure we told the right story – engaging our audience with paid media and pinpoint community management.

Our content saw 1.3m video views and Charles Worthington's Instagram community grew by 45%. With 65k click throughs to, the campaign was so effective that the shampoo sold out both in-store AND online – putting the brakes on our activity until stocks could be fully replenished!