Momentum Worldwide
Momentum Worldwide is a global experience agency partnering with and transforming the world’s most famous brands since 1987. Built on the simple truth that it’s not what brands say, it’s what they do that matters.
SAP SHiFT
On World Ocean’s Day 2020, our Momentum UK team helped launch Ocean Advocate, Emily Penn’s SHiFT initiative. Targeted at millions of ‘change makers’ globally. Who want to create a plastic free future for our oceans. And unite with local, like-minded activists.
Together with SAP, we created a digital platform, using innovative tech so users can identify how they can help tackle ocean plastic pollution. By taking the user through a series of questions to narrow down their sphere of influence. And providing everyday workable solutions so they can personally make a difference.
This collaboration is part of SAP’s commitment to deliver a cleaner ocean by 2030.
Results:
200K change makers recruited
$14M of earned media coverage
3.8M impressions
1.9M video views
100% positive sentiment
2M individual fans reached
Generated international coverage
Ellie Goulding proactively shared the platform on her social media