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Samsung Galaxy S21 Media Launch by Momentum Worldwide
Samsung, together with Momentum Worldwide developed a European Media event this January to launch the Samsung Galaxy S21.
The experience saw Samsung and Rankin collaborate to develop a gallery of videos and images, shot entirely on the new Samsung Galaxy S21 Ultra, in a photoshoot with British rapper, singer and songwriter Stefflon Don, that paid tribute to the iconic female trailblazers of the 80s – those who inspired musicians like Stefflon Don, transformed culture, and paved the way for a new generation of visionaries.
Combining the spirit of the 80s with the energy of today’s social media, Rankin and Stefflon Don playfully re-imagined a timeless era with stills, videos, and content for Instagram and TikTok. The colours, style and aesthetic of the shoot, was transformed through the tight lens of the Samsung Galaxy S21 Ultra.
The content was unveiled at a virtual media launch event, featuring the photographer who spoke of his overwhelmingly positive experiences using the Galaxy S21 Ultra in the campaign.
Rankin said “My creative process is rooted in exploring new techniques and methods to create revolutionary content. Working with Stefflon Don, Samsung, and the Galaxy S21 Ultra, I had the opportunity to channel a new kind of creativity whilst still staying true to my ethos. I was doing what I love, right on a smartphone – creating, shooting, editing and producing content fit for social, in a move that diversified my work beyond what I imagined was possible. I’m also really proud that we could honour the inspirational legends of the 80s, who freely expressed their individuality and continue to inspire today’s young generation.”
Luke D’Arcy, UK President at Momentum Worldwide comments “Working with Samsung, Rankin and Stefflon Don has been a brilliant opportunity to illustrate the ground-breaking technology innovations and content creation possibilities that the Galaxy S21 Ultra affords.”