Momentum Worldwide
Momentum Worldwide is a global experience agency partnering with and transforming the world’s most famous brands since 1987. Built on the simple truth that it’s not what brands say, it’s what they do that matters.
Oreo Wonder Vault
Our Momentum US team turned people into kids again with Oreo!
Take one bite of an Oreo, and you feel like a kid again. So, we created an experience that did exactly that. We built a giant kitchen that made everyone feel kid-sized. We even created a giant cookie jar filled with Choco-Chip Oreos!
Guests snuck samples and posted hundreds of unforgettable moments to social media. Creating a sampling moment that lived far beyond the physical event.
Results:
104 million media impressions
150,000 social media engagements
"We're Converted!" - Marc Jacobs