Momentum Worldwide
Momentum Worldwide is a global experience agency partnering with and transforming the world’s most famous brands since 1987. Built on the simple truth that it’s not what brands say, it’s what they do that matters.
New York, United States
Founded: 1983
Monkey Shoulder Mixer
Monkey Shoulder is the whiskey made for mixing. So we turned a cement mixing truck into the world’s biggest, fully functional cocktail shaker. Then we sent it around the country. 30 cities toured.146,000 drinks dispensed. Monkey Shoulder (and its giant mixer) had arrived.
Results:
180 Million Media Impressions
+28% YTD Growth in Overall Case Sales Across the US.