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General Motors CES
It's not often that an event causes a 13% jump in a company's stock price, or adds $12 billion to that brand's market cap. But at CES 2021 that is exactly what our Momentum US team did for General Motors (GM)!
GM wanted to be seen as a technology company. So, we created Exhibit Zero, a totally virtual exhibit for a totally virtual CES. Featuring immersive dioramas, interactive displays, technology deep dives, live virtual keynotes, AR interactions, and in-depth conversations with tech influencer Malcolm Gladwell.
Best of CES – CNET
Best of CES – Forbes
Best of CES – FoxNews
Best of CES – Digital Trends
GM stock jumps 13% - New York Times
$12bn is added to GM market cap – Financial Times
2,900+ broadcast stories
25 million in earned media
380,000 visits and counting