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Modo25 shortlisted for two UK Digital Growth Awards
16 September 2020 11:27am
We’re excited to announce that we have been shortlisted for not one but two UK Digital Growth Awards.
We’re up for B2B PPC Campaign of the Year for the strategy we created for Future Present. Future Present work with marketing businesses or marketing departments within an existing business. They work with a range of business sizes from small owner-managed to larger, blue-chip organisations.
We devised and implemented a funnel strategy that started at the ‘awareness’ phase of a customer’s buying journey. The funnel would then move towards leads and sales.
Since starting the project in May, Future Present has seen a 100% increase investment. Our campaign also enabled the company to reduce the cost per lead by 51% as well as increasing monthly leads generated by 420%.
“They worked hard to really understand us, our products, our audiences and why they would buy from us. And their strategic approach has really paid dividends for us. Our lead flow from PPC has never been stronger or of such high quality.” – Lyndon Nicholson, CEO of Future Present
The second award we’re shortlisted for is Intergraded Search Campaign of the Year for our work with Low Cost Glasses.
As a newcomer to the market, Low Cost Glasses wanted to target prescription glasses wearers to find new customers and increase brand awareness. We created a targeted remarketing and affiliate strategy that would convert audiences into customers.
Thanks to our holistic approach to data, we were able to put in place a bespoke attribution model. This allowed us to gain a full understanding of how the different channels were driving return on investment. This resulted in better–informed decisions on where budgets should be invested.
Low Cost Glasses achieved a 319% increase in revenue and a 169% growth in new users to the website. Additionally, there was a 54% rise on the average order value across all channels and the website organic traffic grew by 140%.
“We are in a very competitive industry. As a disrupter, we really need to punch above our weight. And I feel that we’re getting the support and the strategy to achieve that with Modo25.” – Sergio Weingarten, CEO of DD Frames Ltd (Low Cost Glasses)
These two UK Digital Growth Awards mark our fourth consecutive award shortlisting’s within our first year of trading. Last month we were also shortlisted for two Prolific North Awards.
We’re incredibly proud of our team and their efforts as well as that of our clients. We are excitedly waiting for the awards night on the 21st of October.
If you’d like to find out more about Modo25 and how we can help you in your inhousing journey, get in touch on email@example.com.