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Modo25 continues to expand with a new addition to the performance team
26 May 2020 13:05pm
The post-coronavirus world is undeniably going to lead to permanent changes to our everyday lives and we’re all learning to adapt to this ‘new normal’ of working. However, these times of crisis haven’t stopped us from growing our team of digital marketing specialists.
We’re excited to welcome Alex Jackson to Modo25, as he joins the team as Performance Marketing Manager. He will be supporting the rest of the team and our clients in display, paid social and affiliates.
Alex has years of agency experience and started his career with affiliates, where he looked after a number of international programmes across a variety of verticals.
He has since moved into display and programmatic advertising, where he focuses on the Google Display Network, paid social on Facebook, Amazon Advertising and LinkedIn Advertising.
Alex said: “With a background in affiliates, display and paid social I’m hoping to bring a refreshing view on performance marketing; how combining a personalised approach to delivery, and a data-driven approach to results will ultimately serve to benefit businesses and their customers alike.”
Our Associate Director of Performance Marketing, Dan Akers recommended Alex and encouraged the move over to Modo25. Despite being in the middle of a pandemic, Alex told us why he joined the team:
“It’s definitely a wild time to be joining Modo25, but I’m really excited to be a part of their plans. I’m thrilled to able to help their paid marketing team flourish and grow.
Modo25 appeals to me because it’s not your conventional agency. Everyone has a voice here, and with each of us bringing new and integral experience and ideas to the table, it can only serve to help us grow together and pass our extensive knowledge onto one another - as well as our clients.”
Affiliate marketing receives a mixed reaction, which may be why many brands and retailers shy away from this channel. We held an online expert panel debate where we discussed the relevance of affiliate marketing in today’s marketing mix, click here to watch the video.
We’re always on the lookout for ambitious individuals who are interested in joining our growing team and we’re currently recruiting for an SEO executive to support our team. If you’re interested in finding out more, send us an email to firstname.lastname@example.org