How to react if a client pauses your marketing services

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We can’t predict or control what is going to happen over the next few months and it’s unavoidable that some businesses may pause their marketing services

While we understand that it’s not business as usual when this happens and you can’t offer full support, there are many other ways that you can help your clients.

Be supportive

Firstly, it’s important to be compassionate during this difficult time. If your client pauses your services, it could mean that they’re facing financial difficulty and by offering further collaboration, could potentially help the business – in the end, we’re all going through this together.

In terms of maintaining your relationship your team could offer consultancy at no extra cost. If your client has any questions or is looking for recommendations, keep yourself available for them. If your business can afford to do so, propose to help with their strategic planning or tying up any loose ends on their site.

Offer discounted opportunities

A large majority of businesses are offering their services at discounted rates or even for free during this difficult time. Google have rolled out ads credits to help small and medium-sized businesses and Moz have released free access to their training academy.

We want to do the same for our network, we’re now offering the use of Productcaster, a Comparison Shopping Service (CSS) with no setup fee. Productcaster enables discounted cost per clicks (CPC) on all Google shopping spend, which can help you achieve the best possible start when we regain stability.

We’re also giving the opportunity to demo our new marketing technology platform, Bosco, for free. Using smart machine learning to benchmark your current investment and how you can plan your marketing budget more strategically for better ROI.

Be accommodating

Despite your usual services being put on hold, what other services could you offer? Most businesses have their recruitment process on hold and some teams are working at minimum capacity. Be productive with what services you can provide to fill a business requirement. Acclimatise your client’s strategy to what is working right now; for example, switch from paid media to SEO work if that’s more effective. If you’re interested in taking on these tasks yourself, we can offer additional training to your inhouse teams to help you progress on your own terms.

Stay in contact

Now is the time to connect with your clients. Be proactive with your communication, make your client aware that you are still available and willing to support them throughout this challenging time. You can improve your legitimacy by simply being active; send regular updates on what your team can do for the client and advice on what their team should be focusing on.

Plan for the long term

Whether normality resumes in three weeks or six months, you should prepare your clients for this time. Assess what’s going on in their industry and how they need to adapt and respond when all this is over.

If you need support with any of the above, please get in contact and we’ll be happy to see how we can help and get you in the best place when everything returns to as normal as it can be. Send us an email to team@modo25.com